Please read the article below when you have time as Innovation is our game we need to understand the trends that exist in not only the world of product but the world of creating product as well.
If you have time read this as well (pretty dry and long).
The main trend that I keep hearing in terms of innovation is the terms they use for playing the stock (ex. High Return = High Risk VS Low Return = Low Risk).
Great Innovation = High Risk VS Slow or “Small" Innovation = Low Risk